Before Ruben Bocanegra established Boca Wood Products, he was a multimillion-dollar sales representative and purchaser for the Baillie Lumber Group (2005-2020), travelling extensively within the United States and around the world. Partnering up with a longtime customer and producer of European hardwoods, Florian Legno, Ruben was able to vertically expand and offer additional products to serve his customer’s needs. Born in Peru, raised in New York, while attending the German International School, Ruben was immersed at an early age in a multicultural and multilingual environment. During his college years at Houghton College, studying Business Administration, he organized an internship at one of the largest German insurance companies, Provinzial Versicherung, in the Operational Management division, plus a couple of study abroad programs, one to Heidelberg, Germany and another to Lima, Peru to solidify his global exposure. Today, all this experience is a gift as well as a catalyst for the launching of his own international business.
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